I love Koreatown in the springtime…

Wherein I blog about all things Korean in Los Angeles

The “Not Pinkberry” Phenomenon July 19, 2007

I don’t like fads. I never have, to the point where I refused to see Titanic because EVERYBODY was seeing it (I still haven’t seen it). But I admit I’m a little bit curious about Pinkberry, “the name that launched a thousand parking tickets,” as they say in their ads (or at least in the ads they show at the Grove before the movie starts). I can live without the parking tickets, though.

I did walk into a Pinkberry once with the intention of trying it. But I looked at the line and the price and left again. However, I’m told Pinkberry offers the same delicious vaguely sour Korean-style frozen yogurt I’m familiar with. Except that, since it’s a fad, it’s more expensive and there’s less variety than you’d find in, say, your average frozen yogurt shop in Koreatown.

Because there are a lot of those shops. And they don’t all have knock-off names like Roseberry, either. I went to a good one, the name of which I do not know, located at Vermont & 7th (northeast corner, in the strip mall). There’s another one on the southwest corner (also in a strip mall). In fact, they’re everywhere. I don’t know if it’s because they’re all cashing in on the Pinkberry phenomenon or whether they all existed before Pinkberry came along, but I guess my point is you can get the same stuff (or better) for cheaper, with more variety and a shorter line, all over K-town.

And, fads being evil by their very nature, why wouldn’t we all go for that?